From The Blog

Stories, frameworks, and tips from scaling the world’s best companies

Why SDRs Are The Most Important Role In The Sales Function

Why SDRs Are The Most Important Role In The Sales Function

In this SaaStr podcast, hosted by Harry Stebbings of The Twenty Minute VC, Lars explains why he believes that SDRs are the most important role in sales and how their role ensures a full pipeline compared to the role of demand gen and marketing.

Sales Leader Who Drove Four IPOs

Sales Leader Who Drove Four IPOs

In this UC TV Production filmed on the UCSB Campus in front of a live classroom of students in the Technology Management Program, Lars sits with professor John Greathouse and discusses his professional wins and personal losses.

Post IPO, Cloudera Reflects on Its Two Year ABSD Journey

Post IPO, Cloudera Reflects on Its Two Year ABSD Journey

A Startup’s Steep Climb to the IPO Summit Getting a venture-backed enterprise B2B technology company funded and off the ground is hard, but it happens every day now here in the Valley. Taking your company to a $5M run rate in two years – This means you’ve found...

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