From The Blog
Stories, frameworks, and tips from scaling the world’s best companies
Account Based Sales Development: A New Methodology in Lead Execution, Target Outbound, and Pipeline Generation
Editor’s Note: My company TOPO has produced a case on the Cloudera Account Based Sales Development Process that I recommend checking out. Click here to view. Today’s author is Lars Nilsson, VP of Field Operations at Cloudera. Here’s a plain and simple truth: the best...
Why SDRs Are The Most Important Role In The Sales Function
In this SaaStr podcast, hosted by Harry Stebbings of The Twenty Minute VC, Lars explains why he believes that SDRs are the most important role in sales and how their role ensures a full pipeline compared to the role of demand gen and marketing.
Sales Leader Who Drove Four IPOs
In this UC TV Production filmed on the UCSB Campus in front of a live classroom of students in the Technology Management Program, Lars sits with professor John Greathouse and discusses his professional wins and personal losses.
Post IPO, Cloudera Reflects on Its Two Year ABSD Journey
A Startup’s Steep Climb to the IPO Summit Getting a venture-backed enterprise B2B technology company funded and off the ground is hard, but it happens every day now here in the Valley. Taking your company to a $5M run rate in two years – This means you’ve found...
From Telemarketing to a Seat at The Executive Table: The Evolution of the SDR With SalesSource’s Lars Nilsson
In this podcast with Collin Stewart and Aaron Ross at Predictable Revenue, Lars explains how important it is to have a clear-cut definition of the SDR role in order to understand how it supports the sales team, and the company as a whole.
Account-Based Sales Development: 5 Factors for Success (Infographic)
Part I of our Account-Based Sales Development series focused on making sure your sales org is a fit for the Account-Based Sales Development (ABSD) model and key factors that are associated with its success.