Driving efficient growth through Account Based Inside Sales and modern Revenue Operations
We are a Strategic Sales and Sales Operations advisory firm for Enterprise B2B Technology Companies
How we can help
Account Based Sales Development
Make sure your Sales Development team is focusing on the right accounts.
Sales Playbook Creation
Creating an all encompassing sales playbook can take a year or more – we do it in a fraction of that time.
Sales Technology Design
Creating a strong foundation will allow you to spend more time on big picture thinking.
Sales Leader Mentorship & Coaching
For companies that have a significant need for professional guidance from a strategic advisor.
Together, let’s make it work
Articles, Videos, and Podcasts
Account Based Sales Development: A New Methodology in Lead Execution, Target Outbound, and Pipeline Generation
Editor’s Note: My company TOPO has produced a case on the Cloudera Account Based Sales Development Process that I recommend checking out. Click here to view. Today’s author is Lars Nilsson, VP of Field Operations at Cloudera. Here’s a plain and simple truth: the best...
In this SaaStr podcast, hosted by Harry Stebbings of The Twenty Minute VC, Lars explains why he believes that SDRs are the most important role in sales and how their role ensures a full pipeline compared to the role of demand gen and marketing.