Driving efficient growth through Account Based Inside Sales and modern Revenue Operations
Scaling the world’s best companies
We are a Strategic Sales and Sales Operations advisory firm for Enterprise B2B Technology Companies
We have over 50 years of combined experience in sales leadership and revenue operations. We’ve been a part of four IPOs, and several successful acquisitions. We’ve seen hyper growth before and apply these practices when working with our clients.
How we can help
We have experts in Sales Coaching/Mentorship, Revenue Operations, and High-Velocity Inside Sales.
Together, let’s make it work
Articles, Videos, and Podcasts
With over 50 years of combined SaaS Sales experience, we have tons of advice we’d like to share with you

Account Based Sales Development: A New Methodology in Lead Execution, Target Outbound, and Pipeline Generation
Editor’s Note: My company TOPO has produced a case on the Cloudera Account Based Sales Development Process that I recommend checking out. Click here to view. Today’s author is Lars Nilsson, VP of Field Operations at Cloudera. Here’s a plain and simple truth: the best...

Why SDRs Are The Most Important Role In The Sales Function
In this SaaStr podcast, hosted by Harry Stebbings of The Twenty Minute VC, Lars explains why he believes that SDRs are the most important role in sales and how their role ensures a full pipeline compared to the role of demand gen and marketing.