Driving efficient growth through Account Based Inside Sales and modern Revenue Operations
We are a Strategic Sales and Sales Operations advisory firm for Enterprise B2B Technology Companies
We have over 50 years of combined experience in sales leadership and revenue operations. We’ve been a part of four IPOs, and several successful acquisitions. We’ve seen hyper growth before and apply these practices when working with our clients.

Smarter Sales
It’s not just about effort and number of activities. It’s about finding the right person and reaching out at the right time with the right message.

Better Technology
We tested and have relationships with best of breed vendors in the modern sales and marketing technology landscape. We’ll find the right fit for you.

Faster Results
We work with every internal stakeholder to give you a truly customized experience, bringing you immediate impact.
How we can help
We have experts in Sales Coaching/Mentorship, Revenue Operations, and High-Velocity Inside Sales.

The best Sales Development teams today leverage technology to perform smarter, better and faster. The proliferation of, and advances in, sales technology have presented today’s sales development teams with an opportunity to completely revolutionize the way they conduct business

Lars Nilsson
CEO
Together, let’s make it work
Articles, Videos, and Podcasts
With over 50 years of combined SaaS Sales experience, we have tons of advice we’d like to share with you

Account Based Sales Development: A New Methodology in Lead Execution, Target Outbound, and Pipeline Generation
Here’s a plain and simple truth: the best sales development teams today leverage technology to perform smarter, better and faster. The proliferation of, and advances in, sales technology have presented today’s sales development teams with an opportunity to completely...

Why SDRs Are The Most Important Role In The Sales Function
In this SaaStr podcast, hosted by Harry Stebbings of The Twenty Minute VC, Lars explains why he believes that SDRs are the most important role in sales and how their role ensures a full pipeline compared to the role of demand gen and marketing.