Driving efficient growth through Account Based Inside Sales and modern Revenue Operations

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We are a Strategic Sales and Sales Operations advisory firm for Enterprise B2B Technology Companies

We have over 50 years of combined experience in sales leadership and revenue operations. We’ve been a part of four IPOs, and several successful acquisitions. We’ve seen hyper growth before and apply these practices when working with our clients.

Smarter Sales

It’s not just about effort and number of activities. It’s about finding the right person and reaching out at the right time with the right message.

Better Technology

We tested and have relationships with best of breed vendors in the modern sales and marketing technology landscape. We’ll find the right fit for you.

Faster Results

We work with every internal stakeholder to give you a truly customized experience, bringing you immediate impact.

How we can help

We have experts in Sales Coaching/Mentorship, Revenue Operations, and High-Velocity Inside Sales.

The best Sales Development teams today leverage technology to perform smarter, better and faster. The proliferation of, and advances in, sales technology have presented today’s sales development teams with an opportunity to completely revolutionize the way they conduct business

Lars Nilsson


Together, let’s make it work

Articles, Videos, and Podcasts

With over 50 years of combined SaaS Sales experience, we have tons of advice we’d like to share with you

Why SDRs Are The Most Important Role In The Sales Function

Why SDRs Are The Most Important Role In The Sales Function

In this SaaStr podcast, hosted by Harry Stebbings of The Twenty Minute VC, Lars explains why he believes that SDRs are the most important role in sales and how their role ensures a full pipeline compared to the role of demand gen and marketing.