From The Blog
Stories, frameworks, and tips from scaling the world’s best companies

Using Account Based Sales Development to Drive Sales Growth
In this podcast with host Andy Paul, Lars discusses the evolution of Account-Based Sales Development (ABSD) and how Cloudera is effectively using ABSD to drive its sales growth with major accounts.

Two Old Dogs and a Young Pup – Generational Perspectives on B2B Data
In this podcast, Mark Godley sits down with Karan and Lars to discuss why data can make or break B2B GTM strategy.

Thoughts From Lars: #SecretToSales
In this video, Lars talks about the evolution of sales throughout his career, advantages and disadvantages of leaderboards, and what has motivated him to do sales.