From The Blog
Stories, frameworks, and tips from scaling the world’s best companies
Almost three years ago, I wrote an article introducing Account Based Sales Development, then another article reflecting how that methodology helped bring Cloudera to its IPO. If people’s argument is that in order for Sales Development to survive, we need to have the...
Account-based sales development is the hot new thing with promises of finding targeted leads and pushing your sales performance to levels of dramatically greater heights.
A New Methodology in Lead Execution, Target Outbound, and Pipeline Generation
In this podcast with host Andy Paul, Lars discusses the evolution of Account-Based Sales Development (ABSD) and how Cloudera is effectively using ABSD to drive its sales growth with major accounts.
In this SaaStr podcast, hosted by Harry Stebbings of The Twenty Minute VC, Lars explains why he believes that SDRs are the most important role in sales and how their role ensures a full pipeline compared to the role of demand gen and marketing.
In this UC TV Production filmed on the UCSB Campus in front of a live classroom of students in the Technology Management Program, Lars sits with professor John Greathouse and discusses his professional wins and personal losses.