From The Blog
With over 50 years of combined SaaS Sales experience, we have tons of advice we’d like to share with you
Account-based sales development is the hot new thing with promises of finding targeted leads and pushing your sales performance to levels of dramatically greater heights.
A New Methodology in Lead Execution, Target Outbound, and Pipeline Generation
In this podcast with host Andy Paul, Lars discusses the evolution of Account-Based Sales Development (ABSD) and how Cloudera is effectively using ABSD to drive its sales growth with major accounts.
In this SaaStr podcast, hosted by Harry Stebbings of The Twenty Minute VC, Lars explains why he believes that SDRs are the most important role in sales and how their role ensures a full pipeline compared to the role of demand gen and marketing.
In this UC TV Production filmed on the UCSB Campus in front of a live classroom of students in the Technology Management Program, Lars sits with professor John Greathouse and discusses his professional wins and personal losses.
In this podcast, Mark Godley sits down with Karan and Lars to discuss why data can make or break B2B GTM strategy.