From The Blog

With over 50 years of combined SaaS Sales experience, we have tons of advice we’d like to share with you

Why SDRs Are The Most Important Role In The Sales Function

Why SDRs Are The Most Important Role In The Sales Function

In this SaaStr podcast, hosted by Harry Stebbings of The Twenty Minute VC, Lars explains why he believes that SDRs are the most important role in sales and how their role ensures a full pipeline compared to the role of demand gen and marketing.

Sales Leader Who Drove Four IPOs

Sales Leader Who Drove Four IPOs

In this UC TV Production filmed on the UCSB Campus in front of a live classroom of students in the Technology Management Program, Lars sits with professor John Greathouse and discusses his professional wins and personal losses.

Post IPO, Cloudera Reflects on Its Two Year ABSD Journey

Post IPO, Cloudera Reflects on Its Two Year ABSD Journey

A Startup’s Steep Climb to the IPO Summit Getting a venture-backed enterprise B2B technology company funded and off the ground is hard, but it happens every day now here in the Valley. Taking your company to a $5M run rate in two years – This means you’ve found...

Thoughts From Lars: #SecretToSales

Thoughts From Lars: #SecretToSales

In this video, Lars talks about the evolution of sales throughout his career, advantages and disadvantages of leaderboards, and what has motivated him to do sales.

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