From The Blog

With over 50 years of combined SaaS Sales experience, we have tons of advice we’d like to share with you

Why SDRs Are The Most Important Role In The Sales Function

Why SDRs Are The Most Important Role In The Sales Function

In this SaaStr podcast, hosted by Harry Stebbings of The Twenty Minute VC, Lars explains why he believes that SDRs are the most important role in sales and how their role ensures a full pipeline compared to the role of demand gen and marketing.

Sales Leader Who Drove Four IPOs

Sales Leader Who Drove Four IPOs

In this UC TV Production filmed on the UCSB Campus in front of a live classroom of students in the Technology Management Program, Lars sits with professor John Greathouse and discusses his professional wins and personal losses.

Together, Let’s make it work